NASCAR and Rice went hand in hand as the suntan lotion formulator utilized 200 mph billboards, and models showcasing the Hawaiian Tropic logo at the race tracks, as his marketing tool. Rice, who single handedly created the formula for Hawaiian Tropic suntan lotion with a trash can and broken broom handle, built an empire and over the years became known as the Suntan King. It was truly an honor to meet Ron and to represent him on the track. JD Motorsports’ driver, Bayley Currey, who is featured on the Habana Brisa Facebook Cover photo, and has become an ambassador of sorts for the brand at the race track, also tweeted his condolences. RIP RON RICE ❤️ WE LOVE YOU #ronrice #passing #sunscreen #NASCAR #legend He was an amazing person!! Please pray for Ron Rice and his family as they take in this news. Hawaiian Tropic founder, our company founder and a LEGENDARY name in NASCAR has passed today. Shortly after JD Motorsports’ tweet, Habana Brisa shared a message confirming the passing of Rice. We send our sincere condolences to the Rice family and the family.
While he was only a part of the JDM family for a short time, we cherish the connection we had with him. We are deeply saddened by the death of skincare titan, Ron Rice.
JD Motorsports tweeted their condolences to the Rice family on Thursday afternoon. The first report of Rice’s death came from the Daytona Beach News-Journal.
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